18 months ago: $200/month AdSense on my finance YouTube channel. Today: $10,400/month. Every stream:
1. AdSense: $3,200 (RPM ~$28, finance niche pays well for US viewers)
2. Channel Memberships: $890 (210 members at $4.99 — monthly Q&A calls)
3. Sponsorships: $4,100 (2 sponsors, ~$2,050 each — reached out at 40K subs)
4. Affiliate Links: $1,100 (Robinhood, Webull, M1 Finance)
5. Digital Product: $1,110 (investing spreadsheet at $37)
Channel: 82K subscribers, 380K views/month, 4.2% CTR, 7.8min avg watch time.
What I'd do differently starting over:
Biggest lesson: Don't rely on AdSense. Build memberships, affiliates, products first.